News & Views – Marketing.

Affordable marketing solutions designed for businesses who want more local customers.

What is Content Marketing?

What is Content Marketing?

What is Content Marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific audience, with the goal of driving profitable customer action. Want your website to work more...

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Understand Search Intent

Understand Search Intent

Understand Search Intent to Help You Choose the Right Keywords. One of the biggest mistakes that business owners make when they start thinking about search engine marketing is choosing the wrong keywords. If you want the best chance of success, read this article about...

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The Role of the Customer Journey in Marketing

The Role of the Customer Journey in Marketing

Before You Spend Money on Marketing There's no point throwing money at marketing unless you know exactly what you are hoping to achieve. If the objective is to make more money, you'll need to take a few steps back to know how to spend your hard-earned money. Many...

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Google Ads Frequently Asked Questions

Google Ads Frequently Asked Questions

Google Ads are simple enough when you know how, but to the uninitiated, it can be like moving through a minefield. Google campaigns are easy to create, but there are a ton of features that make them very powerful, and often these are missed. Try Google Ads without...

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How Much Does SEO Cost?

How Much Does SEO Cost?

Traditionally good SEO professionals haven’t been available to smaller businesses because the price was too high. We’ve put together affordable SEO packages that are accessible to everyone. SEO can be expensive and results can take a while to show but we’ve designed...

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What is Search Engine Marketing?

What is Search Engine Marketing?

Grow a Predictable Business with Search Engine Marketing Remember when you thought running your own business would give you freedom? You probably also thought you’d make a lot more money. For a lot of business owners, the reality is that you work harder than ever, and...

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Embed Google Map

Embed Google Map

How to Embed a Google Business Profile location map into your website Google makes it possible for businesses to embed a link to their business profiles without any technical knowledge. Follow the steps below to embed your location map. Just for clarification, the...

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DIY SEO

DIY SEO

Should you hire a professional or wrestle the beast yourself? Like most skills, SEO is easy when you know how but it's also time-consuming and requires consistency. One thing is certain and that is that every business that wants to compete must have an SEO strategy....

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

A Practical Guide to Handling Negative Reviews for Local Business Owners. One of the worst things that can happen to a business is a negative review. It is frustrating and upsetting, especially when you know that the review isn’t deserved. Naturally, you want to...

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Google Reviews for Local Businesses

Google Reviews for Local Businesses

Use the Power of Reviews to Help You Grow Your Local Business. Lack of budget, or fear of spending without return, is often the reason for not maximising the potential of your business through marketing. Of course, time and knowledge are also factors but there are...

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Local Marketing.

Local Marketing.

If You've Once Again Resolved to be More Consistent With Marketing this Year, Read on. If you have a small business, it's possible that you've been determined to get to grips with your marketing every year and maybe even a few times throughout the year too. Small...

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Benefits of Google Analytics for a Small Business

Benefits of Google Analytics for a Small Business

Benefits of Google Analytics for a Small Business Knowledge is power. The saying is especially true when it comes to running a business online. The more you know about how your customers interact with and use your site, the better placed you are to make strategic...

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