News & Views – Marketing.
Affordable marketing solutions designed for businesses who want more local customers.
Embed Google Map 2023
Video Updated for November 2023 Do you have a Google Business Profile location map that you would like to embed into your website? You're in luck! Google makes it possible for businesses to embed a link to their business profiles without any technical knowledge....
Small Business Marketing in 2023
Small Business Marketing in 2023 for Home Improvement Businesses. 2021 was a great year for home improvement businesses. Many companies were able to ride that COVID wave for a while but business tailed off towards the end of the year. The home improvement industry has...
Marketing and the Customer Journey.
Before You Spend Money on Marketing, Take a Look at the Processes in Your Business That Need to Support Your Investment. Marketing is the process of communicating the value of a product or service in the hope that your message will reach potential customers, for the...
DIY SEO
Should you hire a professional or wrestle the beast yourself? Like most skills, SEO is easy when you know how but it's also time-consuming and requires consistency. One thing is certain and that is that every business that wants to compete must have an SEO strategy....
How to Respond to Negative Reviews
A Practical Guide to Handling Negative Reviews for Local Business Owners. One of the worst things that can happen to a business is a negative review. It is frustrating and upsetting, especially when you know that the review isn’t deserved. Naturally, you want to...
Google Reviews for Local Businesses
Use the Power of Reviews to Help You Grow Your Local Business. Lack of budget, or fear of spending without return, is often the reason for not maximising the potential of your business through marketing. Of course, time and knowledge are also factors but there are...
Local Marketing.
If You've Once Again Resolved to be More Consistent With Marketing this Year, Read on. If you have a small business, it's possible that you've been determined to get to grips with your marketing every year and maybe even a few times throughout the year too. Small...
Benefits of Google Analytics for a Small Business
Knowledge is power. This is especially true when it comes to running a business online. The more you know about how your customers interact with and use your site, the better placed you are to make strategic decisions in order to grow your revenue and user base. Even...
The Importance of Knowing Your Target Market.
The Importance of Knowing Your Target Market. Aligning your brand and your offers with the type of customers that you want will ensure more consistent success. When you understand the importance of knowing your target market, you can align your business with the...
Local SEO Services Explained
More Website Traffic. More Enquiries. More Reviews. Higher Rankings. There's a lot of hype around SEO services. Each provider has their own way of doing business and it's not always clear what you're paying for. This page is about the SEO services that we provide....
Think Small for More Effective Marketing.
Trying to do too much often results in nothing being done well. You don't need to conquer the world - just your town. If you find marketing overwhelming, it's time to think smaller for more effective marketing. Social media is overwhelming. If you follow the advice...
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