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Please explore these pages for news and views related to growing your local business. We’re passionate about excellence in local businesses and welcome submissions from companies with a story. You are also welcome to use our articles and link back to us.

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What is Content Marketing?

What is Content Marketing?

What is Content Marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific audience, with the goal of driving profitable customer action. Want your website to work more...

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The Closing Tactics that You May be Competing Against.

The Closing Tactics that You May be Competing Against.

The home improvement industry has had it easy for the last two years. With social distancing, there's been little need, or opportunity, to actively sell anything. Most salespeople have been doing little more than measuring up and quoting. Times are changing! The...

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Understand Search Intent

Understand Search Intent

Understand Search Intent to Help You Choose the Right Keywords. One of the biggest mistakes that business owners make when they start thinking about search engine marketing is choosing the wrong keywords. If you want the best chance of success, read this article about...

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The Role of the Customer Journey in Marketing

The Role of the Customer Journey in Marketing

Before You Spend Money on Marketing There's no point throwing money at marketing unless you know exactly what you are hoping to achieve. If the objective is to make more money, you'll need to take a few steps back to know how to spend your hard-earned money. Many...

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What is Search Engine Marketing?

What is Search Engine Marketing?

Grow a Predictable Business with Search Engine Marketing Remember when you thought running your own business would give you freedom? You probably also thought you’d make a lot more money. For a lot of business owners, the reality is that you work harder than ever, and...

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The Role of Heuristics in Home Improvement Sales

The Role of Heuristics in Home Improvement Sales

Adaptations During Consultations The brain is hugely complex, but we don’t need to fully understand neuroscience to be aware of it and its effect on our behaviour. Knowing a bit about heuristics is helpful in understanding how we and our customers process information....

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