News & Views – Sales

Affordable marketing solutions for businesses that want more local customers.

The Closing Tactics that You May be Competing Against.

The Closing Tactics that You May be Competing Against.

The home improvement industry has had it easy for the last two years. With social distancing, there's been little need, or opportunity, to actively sell anything. Most salespeople have been doing little more than measuring up and quoting. Times are changing! The...

read more
Sales for Tradespeople

Sales for Tradespeople

The normal rules of selling appear to be relaxed for tradespeople. Consumers have long understood that manual trades quote for their own business and are not salespeople. It’s acceptable to arrive at the end of the day, in work clothes and with the muck of the day’s...

read more
Ask for the Order

Ask for the Order

Are your customer’s missing out because you won’t ask for the order? You could be doing your potential customer a disservice by not asking for their business. Too often small businesses miss out on orders because they don’t like to ‘close’. Worse than that that, the...

read more
The Role of Heuristics in Home Improvement Sales

The Role of Heuristics in Home Improvement Sales

Adaptations During Consultations The brain is hugely complex, but we don’t need to fully understand neuroscience to be aware of it and its effect on our behaviour. Knowing a bit about heuristics is helpful in understanding how we and our customers process information....

read more
Buyer Motivation

Buyer Motivation

A major purchase starts with rational justification - windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve upheaval,...

read more
Body Language in Home Improvement Sales

Body Language in Home Improvement Sales

Confidence Before Body Language Sales trainers make a big deal about body language, which is important but using proactive, deliberate body language is very hard to master. You have enough to think about when you are with a potential customer so until you have a good...

read more

Explore More Categories

Marketing
Business
Mindset

Customised Local Business Growth Plan

sunflower (1)

A customised marketing plan for local businesses that want to grow. All the hard work done for you. You just create the content in-house.

Sign up for Weekly Tips for Growing Your Local Business

We'll never spam your inbox or share your info. Easy unsubscribe at any time.

Name