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CUSTOM SEO SERVICES
A personalised approach ensures that every aspect of your SEO campaign fromn keyword research to content creation and link building is aligned with your business objectives.
Standard national or international SEO tactics do not work for local businesses.
Why Would You Need Custom SEO Services?
Our monthly services work very well for most businesses, but if you just want something done as a one-off, we would be happy to give you an estimate.
Some of our clients like us to handle all of their SEO and others like to manage their own but use us to fill in the gaps that they don’t have the time or knowledge for.
If you haven’t run your business through our free SEO audit yet, you can do so at the bottom of the page or pop back to this page to find out more.
The way that we work is completely transparent with no BS. Before you sign up to any of our services, we review your report to see what we can do for you and make recommendations.
What is SEO?
SEO stands for Search Engine Optimisation. Simply put – dress your website up so that it is seen in a crowd.
The reason that it is confusing is that the real money is in big SEO. Agencies that work for national or international companies quote staggering fees for SEO services. The talk is all about getting on to page one for Google searches and they base fees on expected (not guaranteed) results. It’s a bit like you charging more for a conservatory or kitchen if it improves the value of a house.
We don’t do that. We just charge for what we do and we won’t put our charges up if you make more profit from our efforts.
The problem for local companies is that all of the most searched keywords are dominated by national companies. Their websites are so established that you cannot compete if your website is no more than online leaflet.
Local SEO can get you on the front page.
When a potential buyer searches for services that you offer, you want to be on the front page of Google. If you cannot rank nationally then you must rank locally in the top three search results. This means that you will appear in the map pack as pictured with our client showing at the top.
These are the results that will appear immediately after the ads and before the national search rankings.
Research shows that 42% of searchers will click on the map pack. Consumers are becoming more aware and would rather click on those local companies than the national ones dominating the ads.
This is the map pack search result for ‘garage doors Norfolk’. You can type this into Google to see for yourself. Being at the top carries the additional bonus of appearing in the ‘right rail’. This means that your Google My Business Listing is shown on the right.
The map pack is the single most powerful marketing weapon that a local business has, and it’s free.
Here’s what we do.
In the monthly packages, we spread the work through technical, on-page SEO and off-page SEO as required. You would require custom SEO if you want us to concentrate on one aspect as a priority over the others. Visit Local SEO Services Explained for a comprehensive list of what’s involved.
We’ve created a quick glance table for you to see the most important tasks included in each of the three SEO services management types.
Access to Back-end of Website Required.
- Mobile Optimisation
- Site Speed
- Duplicate Content
- XML Sitemaps
- Canonical Tags
- Broken Links
- Site Structure
Access to Front-end of website required.
- Meta Title Tags
- Meta Title Descriptions
- Content alignment
- Optimise keywords
- Rewrite or add copy
- Internal links
- Outbound Links
- Image Alt Tags & Optimisation
- User Experience
No access to website required.
- Google My Business
- Link Consistency
- Review Management
- Social Signals
- Audience Targeting
- Local Relationships
WANT A FREE LOCAL MARKETING ACTION PLAN?
FOR UK LOCAL BUSINESSES ONLY
Your report is free and without obligation.
What Can You Do With Your Free Action Plan?
Your action plan is yours to do whatever you want with. You can put it into action yourself, throw it into the drawer until you remember it next year, or you can ask us or any other marketing provider to quote for services.