Content Marketing for Businesses that Target Local Customers?
Want your website to work more effectively to attract customers? The first step is to target the right keywords.
Book a strategy call to see how we can help.
More Website Traffic
If your website isn’t performing as well as you would like, we’ll look at why. We’ll start with a free basic audit and send our recommendations. Choose whether to proceed with a full in-depth review.
Content strategy is an essential part of marketing today. Attract visitors to your website and drive engagement with a purposeful content strategy. Make every page on your website work for you.
Planning a new website or an overhaul of an existing one. Don’t start anything without a keyword plan. A website without a keyword plan is no more than an online brochure that may never be seen.
Why a Content Strategy is Important.
A content strategy for a website is just as important as a business plan and in these times, the two must work together to support your goals. When you have a planned content strategy, based on keyword research, you will be able to predict growth through a consistent number of visitors and attract the right type of customers.
What is a Content Strategy?
A content strategy starts with your business goals and is expressed through the content that you display on the internet, via your website and social media to connect with your potential customers.
It’s designed based on your goals for your business and is written with your customers in mind. What do they want? How do they find it? What problems can you solve for them? How do you show that you are the business that is right for them?
A content strategy is the difference between businesses that look for customers and businesses that are found when customers are looking.
Paid Ads as Part of Content Strategy.
A content strategy can include paid ads, especially at the beginning of a campaign. Search Optimisation can take a while to be effective so a paid campaign can be used to fill in gaps. The goal of an optimisation campaign would be to reduce dependency on ads. The benefits of optimisation continue to grow year on year but paid ads are only as good as the last day they ran. Read more about Google Ads.
Searchers are Ready to Buy Now.
If your website is not being found on search engines you are missing out on thousands of people who take to Google or other search engines when they are looking for products or services that you sell.
More importantly, you are missing out on customers who are ready to buy now. They have intentionally set out to find someone like you.
If you are providing the right content, they are likely to move through your website and convert to action.
When the search term indicates that the visitor is in the market to purchase, the local results are shown. These have the highest click-through rate. Read more about Search Intent.
At what level is your website doing its job?
Most of the websites that we see are little more than online brochures. They are only found when a visitor is given the complete URL or when found through paid ads. It’s exactly the same as a stack of printed leaflets that are sitting under your desk. They will only be seen if you hand them out.
The problem with this is that these websites are not found organically through search engines.
A website needs to be seen for it to have a chance of converting that searcher into a customer for you.
Your website is the equivalent of an employee who has a job to do. Often that job is under-rated because not enough money or effort has been put into developing the website to its full potential. It’s a little bit like employing someone but never getting around to telling them what their job is or training them.
If you think of your website as a self-employed salesperson then the expectations change. Sure, it’s not costing you anything to employ that person but they are also taking the space of someone who could be doing a better job.
Website Job Description: Attract visitors, engage them, and encourage as many as possible to take action in the form of dialling a telephone number or completing a contact form.
Get Started With a Free Local Marketing Action Plan.
Want to know the steps to take to grow your business? We’ll review your online presence, look at your website to review user experience, run some technical audits – a little like an MOT for websites – and see what keywords your website already ranks for. We’ll recommend your next steps based on our findings and your goals.
WANT A FREE LOCAL MARKETING ACTION PLAN?
FOR UK LOCAL BUSINESSES ONLY
Your report is free and without obligation.
What Can You Do With Your Free Action Plan?
Your action plan is yours to do whatever you want with. You can put it into action yourself, throw it into the drawer until you remember it next year, or you can ask us or any other marketing provider to quote for services.