News & Views – Mindset

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The Role of Heuristics in Home Improvement Sales

The Role of Heuristics in Home Improvement Sales

Adaptations During Consultations The brain is hugely complex, but we don’t need to fully understand neuroscience to be aware of it and its effect on our behaviour. Knowing a bit about heuristics is helpful in understanding how we and our customers process information....

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Anxiety in Sales

Anxiety in Sales

Anxiety in Sales Situations can be Crippling. There's nowhere to hide in sales. Your business depends on successful selling. No wonder it can cause anxiety. Why wouldn’t you feel anxious when your income and potentially your business depend on your customer buying...

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Is Fear Preventing Your Success?

Is Fear Preventing Your Success?

Are you undervaluing your services because you fear that the customer may say no - Saying yes at the expense of profit because you are scared of not securing the order? Getting the order shouldn't be the priority at the expense of profit and certainly not when it...

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