What is Content Marketing?

What is Content Marketing?

What is Content Marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific audience, with the goal of driving profitable customer action. Want your website to work more...
Understand Search Intent

Understand Search Intent

Understand Search Intent to Help You Choose the Right Keywords. One of the biggest mistakes that business owners make when they start thinking about search engine marketing is choosing the wrong keywords. If you want the best chance of success, read this article about...
Google Ads Frequently Asked Questions

Google Ads Frequently Asked Questions

Google Ads are simple enough when you know how, but to the uninitiated, it can be like moving through a minefield. Google campaigns are easy to create, but there are a ton of features that make them very powerful, and often these are missed. Try Google Ads without...
How Much Does SEO Cost?

How Much Does SEO Cost?

Traditionally good SEO professionals haven’t been available to smaller businesses because the price was too high. We’ve put together affordable SEO packages that are accessible to everyone. SEO can be expensive and results can take a while to show but we’ve designed...
What is Search Engine Marketing?

What is Search Engine Marketing?

Grow a Predictable Business with Search Engine Marketing Remember when you thought running your own business would give you freedom? You probably also thought you’d make a lot more money. For a lot of business owners, the reality is that you work harder than ever, and...
DBS Check

DBS Check

A basic DBS check is a criminal record check that you can request for yourself. You may be asked to request a basic check by the company you will represent. You will be visiting people in their homes, some of whom may be vulnerable, so it is important for the company...
Sales for Tradespeople

Sales for Tradespeople

The normal rules of selling appear to be relaxed for tradespeople. Consumers have long understood that manual trades quote for their own business and are not salespeople. It’s acceptable to arrive at the end of the day, in work clothes and with the muck of the day’s...
Ask for the Order

Ask for the Order

Are your customer’s missing out because you won’t ask for the order? You could be doing your potential customer a disservice by not asking for their business. Too often small businesses miss out on orders because they don’t like to ‘close’. Worse than that that, the...
Dealing with Customer Complaints

Dealing with Customer Complaints

How to Handle Customer Complaints. Customer complaints are inevitable, no matter how streamlined your business, or how good your intentions. Whether the complaint is justified or not, they must always be acknowledged and dealt with effectively. By ignoring or...
Embed Google Map

Embed Google Map

How to Embed a Google Business Profile location map into your website Google makes it possible for businesses to embed a link to their business profiles without any technical knowledge. Follow the steps below to embed your location map. Just for clarification, the...
What Makes a Business Successful?

What Makes a Business Successful?

10 Key Ingredients To Make Your Business A Success Many factors contribute to the success of a business. For small businesses, local marketing and a strong customer base are key. But what else goes into making a business successful? This article will explore 10 key...
Buyer Motivation

Buyer Motivation

A major purchase starts with rational justification – windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve...
Body Language in Home Improvement Sales

Body Language in Home Improvement Sales

Confidence Before Body Language Sales trainers make a big deal about body language, which is important but using proactive, deliberate body language is very hard to master. You have enough to think about when you are with a potential customer so until you have a good...
Best Payment Method for Home Improvement Projects.

Best Payment Method for Home Improvement Projects.

In positioning yourself as an expert, whether representing your own business or someone else’s, it’s important to have a basic understanding of what happens to your customer’s deposit. The subject doesn’t need to be brought up but often your customer will state a...
5 Actions to Help You Increase Sales!

5 Actions to Help You Increase Sales!

Five Actions That Won’t Cost You a Penny That You Can Start Doing Right Now to Consistently Sign More Orders. You know, the truth is that you probably know all the things that I am going to tell you in this article, but most of us operate in a reactive space and do...
Back to Basics – Courtesy During Sales Visits.

Back to Basics – Courtesy During Sales Visits.

Back to Basics – Courtesy in Sales. Simple courtesies can make all the difference in sales.  Consumers can be emotional about their homes and many an order has been lost just because the sales person hasn’t removed their shoes. Most of you are naturally...
How to Respond to Negative Reviews

How to Respond to Negative Reviews

How to Respond to Negative Reviews A Practical Guide to Handling Negative Reviews for Local Business Owners. One of the worst things that can happen to a business is a negative review. It is frustrating and upsetting, especially when you know that the review isn’t...
Google Reviews for Local Businesses

Google Reviews for Local Businesses

Google Reviews for Local Businesses Use the Power of Reviews to Help You Grow Your Local Business. Lack of budget, or fear of spending without return, is often the reason for not maximising the potential of your business through marketing. Of course, time and...
Back to Basics – Sales Organisation

Back to Basics – Sales Organisation

Back to Basics – Sales Organisation Whatever your ability as a sales/business person there is one thing that you can do, that costs nothing, requires no skill and will save you time and money…and help you sell. Get yourself organised. This is so...
Local Marketing.

Local Marketing.

Local Marketing. If You’ve Once Again Resolved to be More Consistent With Marketing this Year, Read on. If you have a small business, it’s possible that you’ve been determined to get to grips with your marketing every year and maybe even a few times...
Is Fear Preventing Your Success?

Is Fear Preventing Your Success?

Is Fear Preventing Your Success? Are you undervaluing your services because you fear that the customer may say no – Saying yes at the expense of profit because you are scared of not securing the order? Getting the order shouldn’t be the priority at the...
Tips to Improve Business Writing

Tips to Improve Business Writing

Is Your Writing Ability Holding You Back in Business? Despite it being a common problem, lack of writing skills is still a sensitive subject. Regardless, I want to bring it into the open because I can’t help anyone if I don’t. There is some sensitivity...
Consumer Rights 4 – Cancellation

Consumer Rights 4 – Cancellation

In making a provision for cancellation rights for off-premises and distance sales, the Consumer Rights Act 2015 recognises that the consumer may not have had the full benefit of understanding the goods to be provided or knowing enough about the company. Allowing 14...
Consumer Rights 2. Dealing With Problems.

Consumer Rights 2. Dealing With Problems.

Consumer Rights 2. Dealing With Problems. No doubt about it. Your customer has spent a lot of money on their new purchase and they are entitled to be happy with it. FREE LOCAL SEO REPORT The law is quite clear when there is a genuine problem but it’s a lot more...
Are You Making the Most of Sales Opportunities?

Are You Making the Most of Sales Opportunities?

Are You Making the Most of Sales Opportunities? How do so many unskilled salespeople manage to make a living in home improvement sales? How often have you heard stories from your customers about shocking behaviours from salespeople? No doubt you have shaken your head...
Consumer Rights 3. On-Premises and Off-Premises.

Consumer Rights 3. On-Premises and Off-Premises.

Consumer Rights 3. On-Premises and Off-Premises. Did you know that rights change, depending on whether the contract is signed at home or on business premises.  FREE LOCAL SEO REPORT There is also a difference between signing on the day and leaving a quote for a...
Consumer Rights 1 – The Contract.

Consumer Rights 1 – The Contract.

Consumer Rights 1 – The Contract. Affordable marketing solutions designed for businesses who want more local customers. Done For You Learn How Bookmark In positioning yourself as an expert, whether representing your own business or someone elses, it’s...
The Importance of Knowing Your Target Market.

The Importance of Knowing Your Target Market.

The Importance of Knowing Your Target Market. Aligning your brand and your offers with the type of customers that you want will ensure more consistent success. When you understand the importance of knowing your target market, you can align your business with the...
Local SEO Services Explained

Local SEO Services Explained

More Website Traffic More Enquiries More Reviews Higher Rankings Local SEO Services Explained There’s a lot of hype around SEO services. Each provider has their own way of doing business and it’s not always clear what you’re paying for. This page is...
Starter Websites With SEO for New Local Businesses.

Starter Websites With SEO for New Local Businesses.

Starter Websites with SEO for Local Businesses Websites that don’t cost the earth, enable you to compete and grow with you. Pay as you grow. Our monthly fee means you don’t have a large initial outlay, and you have a marketing plan in place for the first...
Small Business Marketing Plan.

Small Business Marketing Plan.

Small Business Marketing Plan. 10 Tips for Creating a Small Business Marketing Plan That You Can Manage Consistently. The most important part of a small business plan is consistent implementation. Plan for what you can manage. Small businesses can be over-influenced...
Localised Search.

Localised Search.

Localised Search. 10 Reasons Why Your Website Needs to be Optimised for Localised Search. If you haven’t taken advantage of the benefits of localised search for your business, you’ve been missing out on a lot of enquiries. Google is becoming incredibly...
Website Promotion.

Website Promotion.

Website Promotion. 10 Website Promotion Essentials for Small Businesses. You can’t assume that because you have a website, that it will be seen. ‘Build it and they will come’ was a great theme for a film but it doesn’t work for business....
Core Web Vitals

Core Web Vitals

If your business relies on being at the top of search results there are some website performance issues that must be addressed. If your site doesn’t rank at all and you are not concerned about generating website traffic then you may not need to do worry about...