by Sian Wood | Jun 29, 2023 | Latest, Marketing
Grow a Predictable Business that you can Rely on with Search Engine Marketing. Remember when you thought running your own business would give you freedom? You probably also thought you’d make a lot more money. For a lot of business owners, the reality is that... 
by Sian Wood | May 13, 2023 | Classic
Understand Search Intent to Help You Choose the Right Keywords. One of the biggest mistakes that business owners make when they start thinking about search engine marketing is choosing the wrong keywords. If you want the best chance of success, read this article about... 
by Sian Wood | May 1, 2023 | Business, Classic
A basic DBS check is a criminal record check that you can request for yourself. You may be asked to request a basic check by the company you will represent. You will be visiting people in their homes, some of whom may be vulnerable, so it is important for the company... 
by Sian Wood | May 1, 2023 | Classic, Sales
The normal rules of selling appear to be relaxed for tradespeople. Consumers have long understood that manual trades quote for their own business and are not salespeople. It’s acceptable to arrive at the end of the day, in work clothes and with the muck of the day’s... 
by Sian Wood | May 1, 2023 | Classic, Sales
Are your customer’s missing out because you won’t ask for the order? You could be doing your potential customer a disservice by not asking for their business. Too often small businesses miss out on orders because they don’t like to ‘close’. Worse than that that, the... 
by Sian Wood | May 1, 2023 | Business, Classic
How to Handle Customer Complaints. Customer complaints are inevitable, no matter how streamlined your business, or how good your intentions. Whether the complaint is justified or not, they must always be acknowledged and dealt with effectively. By ignoring or... 
by Sian Wood | Dec 31, 2022 | Classic, Latest, Mindset, Sales
Adaptations During Consultations The brain is hugely complex, but we don’t need to fully understand neuroscience to be aware of it and its effect on our behaviour. Knowing a bit about heuristics is helpful in understanding how we and our customers process information.... 
by Sian Wood | Dec 31, 2022 | Business, Classic, Latest
Small businesses have a high failure rate, so why don’t more business owners seek professional help in the form of a business growth consultant? The failure rate of small businesses in the UK varies depending on the source and the criteria used to define... 
by Sian Wood | Dec 31, 2022 | Latest, Marketing, SEO
Embed Google Map 2023 Video Updated for November 2023 Do you have a Google Business Profile location map that you would like to embed into your website? You’re in luck! Google makes it possible for businesses to embed a link to their business profiles without... 
by Sian Wood | Dec 31, 2022 | Latest, Marketing, Most recent, SEO
Small Business Marketing in 2023 for Home Improvement Businesses. 2021 was a great year for home improvement businesses. Many companies were able to ride that COVID wave for a while but business tailed off towards the end of the year. The home improvement industry has... 
by Sian Wood | Sep 1, 2022 | Business, Classic, Most recent
10 Key Ingredients To Make Your Business A Success Many factors contribute to the success of a business. For small businesses, local marketing and a strong customer base are key. But what else goes into making a business successful? This article will explore 10 key... 
by Sian Wood | Aug 23, 2022 | Classic, Sales
A major purchase starts with rational justification – windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve... 
by Sian Wood | Aug 23, 2022 | Classic, Sales
Confidence Before Body Language Sales trainers make a big deal about body language, which is important but using proactive, deliberate body language is very hard to master. You have enough to think about when you are with a potential customer so until you have a good... 
by Sian Wood | Jun 5, 2022 | Classic, Sales
In positioning yourself as an expert, whether representing your own business or someone else’s, it’s important to have a basic understanding of what happens to your customer’s deposit. The subject doesn’t need to be brought up but often your customer will state a... 
by Sian Wood | Mar 5, 2022 | Latest, Sales
5 Actions to Help You Increase Sales! 5 Actions That Won’t Cost You a Penny, That You Can Start Doing Right Now, to Consistently Sign More Orders. You know, the truth is, that you probably know all the things that I am going to tell you in this article, but most of... 
by Sian Wood | Feb 10, 2022 | Sales
Back to Basics – Courtesy in Sales. Simple courtesies can make all the difference in sales. Consumers can be emotional about their homes and many an order has been lost just because the sales person hasn’t removed their shoes. Most of you are naturally... 
by Sian Wood | Feb 5, 2022 | Latest, Sales
The Closing Tactics that You May be Competing Against. The home improvement industry has had it easy for the last two years. With social distancing, there’s been little need, or opportunity, to actively sell anything. Most salespeople have been doing little more... 
by Sian Wood | Jan 14, 2022 | Latest, Marketing
Marketing and the Customer Journey. Before You Spend Money on Marketing, Take a Look at the Processes in Your Business That Need to Support Your Investment. Marketing is the process of communicating the value of a product or service in the hope that your message will... 
by Sian Wood | Jan 12, 2022 | Marketing, Most recent
DIY SEO Should you hire a professional or wrestle the beast yourself? Like most skills, SEO is easy when you know how but it’s also time-consuming and requires consistency. One thing is certain and that is that every business that wants to compete must have an... 
by Sian Wood | Jan 10, 2022 | Latest, Marketing, Most recent
How to Respond to Negative Reviews A Practical Guide to Handling Negative Reviews for Local Business Owners. One of the worst things that can happen to a business is a negative review. It is frustrating and upsetting, especially when you know that the review isn’t... 
by Sian Wood | Jan 9, 2022 | Latest, Marketing, SEO
Google Reviews for Local Businesses Use the Power of Reviews to Help You Grow Your Local Business. Lack of budget, or fear of spending without return, is often the reason for not maximising the potential of your business through marketing. Of course, time and... 
by Sian Wood | Jan 1, 2022 | Business, Most recent
10 Quick Admin Tips That Can Help you Run Your Small Business Effectively. A Great Business can be Ruined by Poor Organisation. Lack of organisation causes waste in time, money, and goodwill if inefficiency affects the service that you give your customers. You know... 
by Sian Wood | Jan 1, 2022 | Sales
Back to Basics – Sales Organisation Whatever your ability as a sales/business person there is one thing that you can do, that costs nothing, requires no skill and will save you time and money…and help you sell. Get yourself organised. This is so... 
by Sian Wood | Dec 31, 2021 | Marketing, Most recent, SEO
Local Marketing. If You’ve Once Again Resolved to be More Consistent With Marketing this Year, Read on. If you have a small business, it’s possible that you’ve been determined to get to grips with your marketing every year and maybe even a few times... 
by Sian Wood | Nov 29, 2021 | Sales, SEO
What’s the difference between communication and conversation? The words ‘conversation’ and ‘communication’ are used almost interchangeably but as salespeople, we must be aware of the difference. Conversation is an exchange and generally where all parties involved have... 
by Sian Wood | Nov 21, 2021 | Business, Latest, Marketing, SEO
Why small businesses should be using Google Analytics. Knowledge is power. This is especially true when it comes to running a business online. The more you know about how your customers interact with and use your site, the better placed you are to make strategic... 
by Sian Wood | Nov 16, 2021 | Mindset
by Sian Wood | Nov 16, 2021 | Mindset
Is Fear Preventing Your Success? Are you undervaluing your services because you fear that the customer may say no – Saying yes at the expense of profit because you are scared of not securing the order? Getting the order shouldn’t be the priority at the... 
by Sian Wood | Nov 16, 2021 | Business
Is Your Writing Ability Holding You Back in Business? Despite it being a common problem, lack of writing skills is still a sensitive subject. Regardless, I want to bring it into the open because I can’t help anyone if I don’t. There is some sensitivity... 
by Sian Wood | Oct 14, 2021 | Business, Classic
In making a provision for cancellation rights for off-premises and distance sales, the Consumer Rights Act 2015 recognises that the consumer may not have had the full benefit of understanding the goods to be provided or knowing enough about the company. Allowing 14... 
by Sian Wood | Oct 6, 2021 | Business, Latest
3 Ways to Increase Profit Using Existing Resources. Use our simple calculator to see how much difference small changes could make to your turnover and profit. Before spending money on new ideas, take a look at how can you can use existing resources in your business to... 
by Sian Wood | Oct 6, 2021 | Business
Consumer Rights 2. Dealing With Problems. No doubt about it. Your customer has spent a lot of money on their new purchase and they are entitled to be happy with it. FREE LOCAL SEO REPORT The law is quite clear when there is a genuine problem but it’s a lot more... 
by Sian Wood | Oct 6, 2021 | Sales
Are You Making the Most of Sales Opportunities? How do so many unskilled salespeople manage to make a living in home improvement sales? How often have you heard stories from your customers about shocking behaviours from salespeople? No doubt you have shaken your head... 
by Sian Wood | Oct 6, 2021 | Business
Consumer Rights 3. On-Premises and Off-Premises. Did you know that rights change, depending on whether the contract is signed at home or on business premises. FREE LOCAL SEO REPORT There is also a difference between signing on the day and leaving a quote for a... 
by Sian Wood | Oct 3, 2021 | Business
Consumer Rights 1 – The Contract. Affordable marketing solutions designed for businesses who want more local customers. Done For You Learn How Bookmark In positioning yourself as an expert, whether representing your own business or someone elses, it’s... 
by Sian Wood | Oct 3, 2021 | Marketing
The Importance of Knowing Your Target Market. Aligning your brand and your offers with the type of customers that you want will ensure more consistent success. When you understand the importance of knowing your target market, you can align your business with the... 
by Sian Wood | Jul 7, 2021 | Marketing, SEO
More Website Traffic More Enquiries More Reviews Higher Rankings Local SEO Services Explained There’s a lot of hype around SEO services. Each provider has their own way of doing business and it’s not always clear what you’re paying for. This page is... 
by Sian Wood | Jun 23, 2021 | Services
Custom SEO Services Affordable marketing solutions designed for businesses who want more local customers. More Website Traffic More Enquiries More Reviews Higher Rankings Why Would You Need Custom SEO Services? Our monthly services work very well for most businesses,... 
by Sian Wood | Jun 23, 2021 | Services
Founder Member Application. Starts November 22nd 2021 Grow Your Local Business with Digital Marketing Strategies that Drive Traffic to Your Website. Learn How More Website Traffic More Enquiries More Reviews Higher Rankings Thank you for your interest in becoming a... 
by Sian Wood | Jun 5, 2021 | Services
Starter Websites with SEO for Local Businesses Affordable marketing solutions designed for businesses who want more local customers More Website Traffic More Enquiries More Reviews Higher Rankings How Can Businesses Compete When They Can’t Afford a Decent... 
by Sian Wood | Jun 1, 2021 | Marketing, Most recent
Think Small for More Effective Marketing. Trying to do too much often results in nothing being done well. You don’t need to conquer the world – just your town. If you find marketing overwhelming, it’s time to think smaller for more effective... 
by Sian Wood | Jun 1, 2021 | Marketing, Most recent
Small Business Marketing Plan. 10 Tips for Creating a Small Business Marketing Plan That You Can Manage Consistently. The most important part of a small business plan is consistent implementation. Plan for what you can manage. Small businesses can be over-influenced... 
by Sian Wood | Jun 1, 2021 | Marketing
Localised Search. 10 Reasons Why Your Website Needs to be Optimised for Localised Search. If you haven’t taken advantage of the benefits of localised search for your business, you’ve been missing out on a lot of enquiries. Google is becoming incredibly... 
by Sian Wood | Jun 1, 2021 | Marketing
Website Promotion. 10 Website Promotion Essentials for Small Businesses. You can’t assume that because you have a website, that it will be seen. ‘Build it and they will come’ was a great theme for a film but it doesn’t work for business.... 
by Sian Wood | May 31, 2021 | Marketing, Most recent
What is Local SEO? If you have a business that relies on customers within your area, local SEO is the most cost and time-effective way to bring visitors to your website. You may have given up thinking about SEO because the Google results are dominated by the national... 
by Sian Wood | May 31, 2021 | Business
Core Web Vitals – What Does This Mean for Small Businesses. Affordable marketing solutions designed for businesses who want more local customers. Learn How More Website Traffic More Enquiries More Reviews Higher Rankings If your business relies on being at the... 
by Sian Wood | May 31, 2021 | Services
